MBA with Tourism Management

As a business person, have you ever wondered “The products/ services I offer are great, but why don’t customers prefer them?” As a consumer, have you ever wondered “Why on earth did I buy this product”? If so, you are at the right place to find answers. This course is an introduction to the basic marketing concepts. Its purpose is to familiarize you with strategic (segmentation, targeting, and positioning) and tactical (the Marketing Mix) marketing analysis and implementation, and the two key tools that aid marketing decision making (Marketing Research, and Consumer Analysis). It also discusses the emerging issue of social responsibility that customers increasingly require from brands.

This course concentrates on the economic foundations of management by developing tools to analyze key issues of the industry (microeconomics) and general economic environment (macroeconomics) of a company. The first part, microeconomics, analyzes consumer behavior, producer pricing and production decisions under different market structures. The second part, macroeconomics, studies the operation of the entire economy, analyzing topics such as the determination of aggregate output, employment, inflation, interest rates, exchange rates and other macro variables.

This course introduces students to predictive and prescriptive analytics using tools of decision sciences and statistics. Participants will learn to select key information from a problem formulation, develop mathematical/statistical models, and assess goodness of their solution using Microsoft Excel. Topics covered include forecasting, decision analysis, and business optimization. It is a practical course that uses real world examples to illustrate how to apply quantitative techniques to draw useful managerial insight.

The course seeks to provide students with a broad introduction to the need for external accounting systems, the principles explicit and implicit within such systems, and the strengths and weaknesses in such systems. The course discusses the concepts and tools needed to understand and apply accounting information in optimizing managerial decisions, corporate planning and control. It focuses on the application of cost management, pricing, customer profitability analysis, budgeting, amongst others, for effective decision making. Key concepts and methods of accounting are discussed by focusing on the reporting of the financial position and financial performance of business organisations, the analysis of the financial statements produced by business organisations and the use of accounting information by management for planning, decision making and control purposes.

This course provides a well-balanced understanding of the underlying theory and its most important practical applications that allows managers to take financial decisions regarding the operating, investing, and financing activities of the firm. The course begins with an introduction of the financial landscape. It then examines how corporations create value through capital allocation. Specifically, it focuses on capital budgeting, valuation analysis and financing. Particular emphasis is placed upon the understanding of analytical techniques that provide numerical input to the decision-making process. Finally, the course discusses some key financial functions of MS Excel.

Production and Operations management can be defined broadly as the process steps that fulfil the production and delivery of “goods”, where “goods” include both material products and intangible services that offer some utility to the end consumer and the overall process subsumes all stages required to transform a product from a rough idea in a brainstorming meeting to the end customer offering. This course focuses on managerial decisions in production and operations and their interrelationships with the other functional areas of the firm. Major areas of study include the design of productive systems, strategic planning, and operations planning and control. Specific topics cover the areas of process and job design, facility planning, capacity planning, distribution planning, inventory management and production planning and control.

As the internal and the external environment of firms are in constant flux, managers need to sharpen their strategic skills. Strategy is the set of objectives and policies that set to define how a firm positions itself to gain competitive advantage and increase returns for its owner and stakeholders. Two questions are of importance, then: “What business should we participate in” and “How should we compete?” In answering these questions, the external environment and the internal firm resources and capabilities take a central role. We also examine strategic choices at the business unit, corporate, and network level. Finally, the course examines strategies in different industries and contexts (mature, new economy, global). Through case studies and assignments, you will learn to use tools for analyzing, creating, and communicating strategies.

Firms nowadays are presented with complex problems which require strong systems and design thinking skills and competences. Moreover, the speed of contemporary business transformations dictates a more active role of the workforce towards enabling and co-creating firms’ future. In this environment, employees strive for the skills but also the tools to inquire complex problems and design organisationally desirable solutions. The current course comprises a unique introduction to business inquiry methodologies that would allow our students to prepare and take active role in solving business problems and devising future opportunities.

This course offers a comprehensive immersion into the digital marketing landscape as it applies to one of the world’s most tech-sensitive industries. Moving beyond introductory concepts, students engage with the full complexity of modern digital ecosystems — examining how evolving traveler behavior, platform proliferation, and data-driven strategy are fundamentally reshaping how hospitality and tourism businesses compete and grow. By integrating core digital marketing disciplines with industry-specific realities, the curriculum equips future professionals to build and execute strategies that are both analytically rigorous and commercially impactful.

Structured across four thematic chapters — Digital Marketing Foundations, Customer Journey & Strategy Development, Social Media Strategy & Campaigns, and Emerging Trends & Mobile Marketing — the course bridges theory and practice through rich case studies, real-world scenarios, and hands-on workshops. Each module culminates in a practical deliverable, ensuring that students not only absorb frameworks but develop the capacity to apply them under real conditions. Special emphasis is placed on cultivating an objective-oriented mindset: one that remains adaptive and structured in the face of constant platform evolution and market disruption.