MBA with Digital

At Alba Graduate Business School

  • Duration:
    Duration: 28 months part-time
  • Next start date:
    Next start date: June 10, 2024
  • 100% online
    100% online
  • Fees:
    Fees: €9.950




of alumni in senior roles

Flexible study mode

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Our accreditations and memberships

ACG is NECHE accredited, our MBA programs are AMBA accredited, and Alba Graduate Business School is a member of AACSB.

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Progress in the exciting field of digital

Study an MBA with Digital Transformation with a business school ranked top 100 in the QS Global 250 Business Schools Report 2017 for ‘Superior Business School for Research and Employability’.

Digital transformation is a hot topic at the moment, and skilled graduates in this area are highly sought-after. By studying Alba's MBA with Digital Transformation, you will be equipped with the skills and knowledge needed to excel in this in-demand field.

Alongside core MBA courses which will develop your business acumen are two specialist courses which aim to give you the necessary skills to lead the way in technological change at both a macro level - within technology development and industry-wide change - and at enterprise level including organizational transformations.

What you'll learn

Core MBA courses will sharpen your business acumen, while two specialist courses aim to equip you with the knowledge to rationalise the disruptions in value creation and understand the role of technological change in the economy of intangibles.

Read more about the program's learning journey here

  • Develop key skills in strategic management and leadership

  • Specialize in digital leadership and digital business strategies

  • Delve deeper into a business problem of your choosing on the final project

How you'll learn

This MBA with Digital Transformation program is taught through an innovative online learning environment which has been tailored to ensure you get the most out of your studies. It can be accessed on a number of devices, from anywhere, and at any time, making the program flexible around your current commitments.

The program features an unparalleled management curriculum and online pedagogy that is dynamic and adaptive to online students’ learning needs.

Predominantly delivered asynchronously, the program cultivates autonomous learning skills and offers the convenience and flexibility required by modern professionals. It also embeds in its courses a unique action learning approach by offering live sessions that augment cognitive and empirical achievements of students.


The program is designed to shape a holistic managerial profile of its participants as future leaders. For this purpose, students will build their core managerial competences through eight core business courses, one course on Business Methods to assist them in coping with critical business problems, two concentration courses and the Business Project course in which students shall apply and practice their interest in a specified area of concentration.

The Digital Transformation concentration is made up of two core courses which aim to rationalize the disruptions in value creation but also the role of technological change in the economy of intangibles.

From the smaller business to the larger organization in the global economy, companies depend on the motivation and behavior of people with diverse backgrounds and cultural values that have to work together effectively and efficiently. It is the role of managers to plan, organize, direct and control an organization’s resources in the manner most effective for it to achieve human, organizational and social objectives in a changing environment. The specific objectives are to develop an awareness of the knowledge and skills that underlie leadership effectiveness while establishing the foundational knowledge about leadership styles, leadership processes, and leadership contexts.

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This course helps you to understand and practice the marketing management process from the perspective of facts-based decision making and not that of sheer opinions-based decision making. Using marketing management and marketing research concepts, tools and easy-to-use spreadsheet modelling software, you will: get a hands-on experience with the process of marketing management; and focus on the analysis of structured (quantitative) marketing data. The Marketing Engineering for Excel (ME>XL) software add-in and the accompanying case studies (which include datasets) allow you to focus on the complexities and challenges of the marketing management decision-making process without having to directly deal with complex statistical models.

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This course concentrates on the economic foundations of management by developing tools to analyze key issues of the industry (microeconomics) and general economic environment (macroeconomics) of a company. The first part, microeconomics, analyzes consumer behavior, producer pricing and production decisions under different market structures. The second part, macroeconomics, studies the operation of the entire economy, analyzing topics such as the determination of aggregate output, employment, inflation, interest rates, exchange rates and other macro variables.

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This course introduces students to predictive and prescriptive analytics using tools of decision sciences and statistics. Participants will learn to select key information from a problem formulation, develop mathematical/statistical models, and assess goodness of their solution using Microsoft Excel. Topics covered include forecasting, decision analysis, and business optimization. It is a practical course that uses real world examples to illustrate how to apply quantitative techniques to draw useful managerial insight.

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The course seeks to provide students with a broad introduction to the need for external accounting systems, the principles explicit and implicit within such systems, and the strengths and weaknesses in such systems. The course discusses the concepts and tools needed to understand and apply accounting information in optimizing managerial decisions, corporate planning and control. It focuses on the application of cost management, pricing, customer profitability analysis, budgeting, amongst others, for effective decision making. Key concepts and methods of accounting are discussed by focusing on the reporting of the financial position and financial performance of business organisations, the analysis of the financial statements produced by business organisations and the use of accounting information by management for planning, decision making and control purposes.

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This course provides a well-balanced understanding of the underlying theory and its most important practical applications that allows managers to take financial decisions regarding the operating, investing, and financing activities of the firm. The course begins with an introduction of the financial landscape. It then examines how corporations create value through capital allocation. Specifically, it focuses on capital budgeting, valuation analysis and financing. Particular emphasis is placed upon the understanding of analytical techniques that provide numerical input to the decision-making process. Finally, the course discusses some key financial functions of MS Excel.

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Production and operations management can be defined broadly as the process steps that fulfil the production and delivery of “goods”, where “goods” include both material products and intangible services that offer some utility to the end consumer and the overall process subsumes all stages required to transform a product from a rough idea in a brainstorming meeting to the end customer offering. This course focuses on managerial decisions in production and operations and their interrelationships with the other functional areas of the firm. Major areas of study include the design of productive systems, strategic planning, and operations planning and control. Specific topics cover the areas of process and job design, facility planning, capacity planning, distribution planning, inventory management and production planning and control.

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As the internal and the external environment of firms are in constant flux, managers need to sharpen their strategic skills. Strategy is the set of objectives and policies that set to define how a firm positions itself to gain competitive advantage and increase returns for its owner and stakeholders. Two questions are of importance, then: “What business should we participate in” and “How should we compete?” In answering these questions, the external environment and the internal firm resources and capabilities take a central role. We also examine strategic choices at the business unit, corporate, and network level. Finally, the course examines strategies in different industries and contexts (mature, new economy, global). Through case studies and assignments, you will learn to use tools for analyzing, creating, and communicating strategies.

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Firms nowadays are presented with complex problems which require strong systems and design thinking skills and competences. Moreover, the speed of contemporary business transformations dictates a more active role of the workforce towards enabling and co-creating firms’ future. In this environment, employees strive for the skills but also the tools to inquire complex problems and design organisationally desirable solutions. The current course comprises a unique introduction to business inquiry methodologies that would allow our students to prepare and take active role in solving business problems and devising future opportunities.

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Concentration Courses

Our world currently experiences the profound effects of the digitalization of the economy which is altering the nature of competition. The digital economy is changing the way we work, consume, and secure our future. At the heart of this course lies the question of how technological change drives the shift to an economy of intangibles. In this realm of unprecedent transformation, the course will develop student’s thinking around the digital economy and how information economics are important to understand in that context. Examples form financial services (i.e. FinTech) and lessons learnt from industry engagement about policy and new rules for competition will signify the learning experience.

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This course explores the challenges and opportunities arising from digital disruption and transformation, aiming to equip leaders with strategic insights for navigating the digital era. Inspired by Mark Andreesen’s dictum that “software is eating the world,” the course acknowledges that no industry is immune to technological shifts. It addresses the uncertainties surrounding the implications of these shifts for business models, organizational structures, and managerial practices. The curriculum advances from examining the external technological environment, with a particular focus on digital disruption, to internal organizational responses. Key topics include digital customer experience and IT infrastructure as critical elements of digital transformation. One overarching issue centers on the alignment of technological investments with strategic business priorities. Emphasizing strategic agility, the course concludes with frameworks to sustain long-term innovation as a countermeasure to disruption. The practice of management as we know it is the product of the industrial era adapted for the “knowledge economy”. Today’s radically different technological paradigm demands a new model of management. Re-discovering management is the ultimate key to effective digital strategies.

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Capstone course

The course employs a rich curriculum and a gamification approach to learning about sustainability issues, using an interactive and immersive teaching tool in the form of a simulation game. Students will have the opportunity to play the game in groups in several weeks, engage in meaningful discussions and apply skills and strategies they have already developed throughout their MBA studies, which will contribute to long-term success in an ever-changing, dynamic business environment. While playing the game, students will have the opportunity to explore a range of topics, designed to empower them with essential tools and insights for their continuous professional development to be able to lead a sustainable business and address current organisational challenges they may face. Interactive and collaborative learning will allow to reflect on ideas and experiences and contribute to a rich collective experience for all.

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Students who obtain all 36 credits from the 12 courses, will receive the MBA degree from Alba Graduate Business School.

Student profile

This MBA with Digital Transformation program is suited to working mid-level professionals who are looking for flexible self-paced study time supported by mainly asynchronous micro-lectures with multiple start opportunities, have already been building their career and are looking for the opportunity to progress into leadership roles.

Online students are more likely to come from international locations with diverse and multicultural backgrounds aiming to improve their global business network and enhance their knowledge of global management practices.

Profile student

Potential career paths

Taught by experts who will equip you with the skills and knowledge you need for career progression, this MBA will prepare you for success in the high-demand field of digital transformation. You will be able to make significant contributions both at the macro-level (technologies, economics, industry verticals) as well as the enterprise-level (business models, strategies, organizational transformation).

Developing you into:


Digital transformation managers


Entrepreneurs and intrapreneurs


Creative team players


Mindful business leaders

Admission requirements

To study for this program, you must:

  • Hold a bachelor’s degree.
  • Have a minimum of three years of work experience, acquired post-graduation.
  • Provide a CV with contacts to two references.
  • English language proficiency.
  • Answer three short essays.

Technical requirements:

Student Computer Requirements (all of them must be met)

  • A computer device that is up to 6 years old and has an updated OS
  • Portable web camera OR built-in laptop camera
  • Microphone headset OR built-in computer/laptop microphone
  • Minimum Internet connection speed of 0.400 Mbps (0.900 Mbps is optimal)
  • Minimum recommended RAM of 4GB (free RAM of 2GBs)
  • Minimum recommended free disk space of 250GBs
  • Download and install an Internet Browser (Microsoft Edge or Google Chrome).

To learn more about academic regulations and student conduct at Alba download the Student Handbook

Start dates

We have six start dates a year, so if you choose to study the Alba MBA you could begin within weeks.


September 11, 2023

Next start date

August 27, 2023

Application deadline

ACG online teaching

We have a tailored online learning environment to ensure you get the most from your studies when you learn online with ACG.


Learn at a time that suits you


Support from enrollment to graduation from a dedicated Student Success Coordinator


Study alongside peers from around the world


Taught by Alba faculty