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Progress in the exciting field of digital
Study an MBA with Digital Transformation with a business school ranked top 100 in the QS Global 250 Business Schools Report 2017 for ‘Superior Business School for Research and Employability’.
Digital transformation is a hot topic at the moment, and skilled graduates in this area are highly sought-after. By studying Alba's MBA with Digital Transformation, you will be equipped with the skills and knowledge needed to excel in this in-demand field.
Alongside core MBA courses which will develop your business acumen are two specialist courses which aim to give you the necessary skills to lead the way in technological change at both a macro level - within technology development and industry-wide change - and at enterprise level including organizational transformations.
What you'll learn
Develop key skills in strategic management and leadership
Specialize in digital leadership and digital business strategies
Delve deeper into a business problem of your choosing on the final project
How you'll learn
The program is designed to shape a holistic managerial profile of its participants as future leaders. For this purpose, students will build their core managerial competences through eight core business courses, one course on Business Methods to assist them in coping with critical business problems, two concentration courses and the Business Project course in which students shall apply and practice their interest in a specified area of concentration.
The Digital Transformation concentration is made up of two core courses which aim to rationalize the disruptions in value creation but also the role of technological change in the economy of intangibles.
From the smaller business to the larger organization in the global economy, companies depend on the motivation and behavior of people with diverse backgrounds and cultural values that have to work together effectively and efficiently. It is the role of managers to plan, organize, direct and control an organization’s resources in the manner most effective for it to achieve human, organizational and social objectives in a changing environment. The specific objectives are to develop an awareness of the knowledge and skills that underlie leadership effectiveness while establishing the foundational knowledge about leadership styles, leadership processes, and leadership contexts.
This course helps you to understand and practice the marketing management process from the perspective of facts-based decision making and not that of sheer opinions-based decision making. Using marketing management and marketing research concepts, tools and easy-to-use spreadsheet modelling software, you will: get a hands-on experience with the process of marketing management; and focus on the analysis of structured (quantitative) marketing data. The Marketing Engineering for Excel (ME>XL) software add-in and the accompanying case studies (which include datasets) allow you to focus on the complexities and challenges of the marketing management decision-making process without having to directly deal with complex statistical models.
This course concentrates on the economic foundations of management by developing tools to analyze key issues of the industry (microeconomics) and general economic environment (macroeconomics) of a company. The first part, microeconomics, analyzes consumer behavior, producer pricing and production decisions under different market structures. The second part, macroeconomics, studies the operation of the entire economy, analyzing topics such as the determination of aggregate output, employment, inflation, interest rates, exchange rates and other macro variables.
This course aims to enhance business problem modelling and solving skills by integrating concepts and frameworks from statistics and decision science with modern information technology. Emphasis is placed on evaluating risks and using the theory of normative decision making to compare decision alternatives under uncertainty. You will learn how to structure complex management problems and combine quantitative analysis with judgment and critical thinking. Topics covered include forecasting, decision analysis, Monte-Carlo simulation and business optimization. It is a practical course that uses case studies and spreadsheets to illustrate how to apply the methodologies introduced.
This course provides a solid understanding of financial statements that enables managers to analyze them and assess the financial health and performance of the firm. It also provides the management accounting tools for effective decision making on important issues such as pricing, credit policy, budgeting, and more.
This course provides a well-balanced understanding of the underlying theory and its most important practical applications that allows managers to take financial decisions regarding the operating, investing, and financing activities of the firm.
Production and operations management can be defined broadly as the process steps that fulfil the production and delivery of “goods”, where “goods” include both material products and intangible services that offer some utility to the end consumer and the overall process subsumes all stages required to transform a product from a rough idea in a brainstorming meeting to the end customer offering. This course focuses on managerial decisions in production and operations and their interrelationships with the other functional areas of the firm. Major areas of study include the design of productive systems, strategic planning, and operations planning and control. Specific topics cover the areas of process and job design, facility planning, capacity planning, distribution planning, inventory management and production planning and control.
As the internal and the external environment of firms are in constant flux, managers need to sharpen their strategic skills. Strategy is the set of objectives and policies that set to define how a firm positions itself to gain competitive advantage and increase returns for its owner and stakeholders. Two questions are of importance, then: “What business should we participate in” and “How should we compete?” In answering these questions, the external environment and the internal firm resources and capabilities take a central role. We also examine strategic choices at the business unit, corporate, and network level. Finally, the course examines strategies in different industries and contexts (mature, new economy, global). Through case studies and assignments, you will learn to use tools for analyzing, creating, and communicating strategies.
Firms nowadays are presented with complex problems which require strong systems and design-thinking skills and competences. Moreover, the speed of contemporary business transformations dictates a more active role of the workforce towards enabling and co-creating firms’ future. In this environment, employees strive for the skills but also the tools to inquire complex problems and design organizationally-desirable solutions. This course comprises a unique introduction to business inquiry methodologies that would allow you to prepare and take an active role in solving business problems and devising future opportunities.
Our world currently experiences the profound effects of the digitalization of the economy which is altering the nature of competition. The digital economy is changing the way we work, consume, and secure our future. At the heart of this course lies the question of how technological change drives the shift to an economy of intangibles. In this realm of unprecedented transformation, the course will develop your thinking around the digital economy and how information economics are important to understand in that context. Examples from financial services (i.e. FinTech) and lessons learnt from industry engagement about policy and new rules for competition will signify the learning experience.
Digital transformation comprises a complex phenomenon which is driven by the disruptive potential of digital innovations. It has thus become imperative for firms to understand how technology can be applied optimally for own operations, the workforce and eventually its customers. The course explores different digital strategies that are data-driven (e.g. platform business models and innovation/digital ecosystems) and compare these with more ‘traditional’ ways of organising economic activity. You are expected to appreciate the role of data as a strategic asset and establish the key capabilities needed by firms to compete in the digital world.
This course will offer you the opportunity to shed light on a business problem of your choice by deploying the appropriate reality interrogation techniques and problem-solving approaches taught in the Business Methods course. The project will enable you to apply your business functional area knowledge (stemming from the choice of MBA concentration) in an actual business setting and to develop a holistic perspective on business practice. You will analyze and provide a solution for a business case and communicate/present your proposed solutions in multiple professional formats.
This MBA with Digital Transformation program is suited to working mid-level professionals who are looking for flexible self-paced study time supported by mainly asynchronous micro-lectures with multiple start opportunities, have already been building their career and are looking for the opportunity to progress into leadership roles.
Online students are more likely to come from international locations with diverse and multicultural backgrounds aiming to improve their global business network and enhance their knowledge of global management practices.
Potential career paths
Taught by experts who will equip you with the skills and knowledge you need for career progression, this MBA will prepare you for success in the high-demand field of digital transformation. You will be able to make significant contributions both at the macro-level (technologies, economics, industry verticals) as well as the enterprise-level (business models, strategies, organizational transformation).
Developing you into:
Digital transformation managers
Entrepreneurs and intrapreneurs
Creative team players
Mindful business leaders
To study for this program, you must:
- Hold a bachelor’s degree.
- Have a minimum of three years of work experience.
- Provide a CV with contacts to two references.
- English language proficiency.
- Provide three short-essays.
Student Computer Requirements (all of them must be met)
- A computer device that is up to 6 years old and has an updated OS
- Portable web camera OR built-in laptop camera
- Microphone headset OR built-in computer/laptop microphone
- Minimum Internet connection speed of 0.400 Mbps (0.900 Mbps is optimal)
- Minimum recommended RAM of 4GB (free RAM of 2GBs)
- Minimum recommended free disk space of 250GBs
- Download and install an Internet Browser (Microsoft Edge or Google Chrome).
We have six start dates a year, so if you choose to study the Alba MBA you could begin within weeks.APPLY NOW
September 11, 2023Next start date
August 27, 2023Application deadline
ACG online teaching
We have a tailored online learning environment to ensure you get the most from your studies when you learn online with ACG.
Learn at a time that suits you
Support from enrollment to graduation from a dedicated Student Success Coordinator
Study alongside peers from around the world
Taught by Alba faculty
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