MBA with Digital
Transformation

This course helps you to understand and practice the marketing management process from the perspective of facts-based decision making and not that of sheer opinions-based decision making. Using marketing management and marketing research concepts, tools and easy-to-use spreadsheet modelling software, you will: get a hands-on experience with the process of marketing management; and focus on the analysis of structured (quantitative) marketing data. The Marketing Engineering for Excel (ME>XL) software add-in and the accompanying case studies (which include datasets) allow you to focus on the complexities and challenges of the marketing management decision-making process without having to directly deal with complex statistical models.

This course concentrates on the economic foundations of management by developing tools to analyze key issues of the industry (microeconomics) and general economic environment (macroeconomics) of a company. The first part, microeconomics, analyzes consumer behavior, producer pricing and production decisions under different market structures. The second part, macroeconomics, studies the operation of the entire economy, analyzing topics such as the determination of aggregate output, employment, inflation, interest rates, exchange rates and other macro variables.

This course aims to enhance business problem modelling and solving skills by integrating concepts and frameworks from statistics and decision science with modern information technology. Emphasis is placed on evaluating risks and using the theory of normative decision making to compare decision alternatives under uncertainty. You will learn how to structure complex management problems and combine quantitative analysis with judgment and critical thinking. Topics covered include forecasting, decision analysis, Monte-Carlo simulation and business optimization. It is a practical course that uses case studies and spreadsheets to illustrate how to apply the methodologies introduced.

This course provides a solid understanding of financial statements that enables managers to analyze them and assess the financial health and performance of the firm. It also provides the management accounting tools for effective decision making on important issues such as pricing, credit policy, budgeting, and more.

This course provides a well-balanced understanding of the underlying theory and its most important practical applications that allows managers to take financial decisions regarding the operating, investing, and financing activities of the firm.

Production and operations management can be defined broadly as the process steps that fulfil the production and delivery of “goods”, where “goods” include both material products and intangible services that offer some utility to the end consumer and the overall process subsumes all stages required to transform a product from a rough idea in a brainstorming meeting to the end customer offering. This course focuses on managerial decisions in production and operations and their interrelationships with the other functional areas of the firm. Major areas of study include the design of productive systems, strategic planning, and operations planning and control. Specific topics cover the areas of process and job design, facility planning, capacity planning, distribution planning, inventory management and production planning and control.

As the internal and the external environment of firms are in constant flux, managers need to sharpen their strategic skills. Strategy is the set of objectives and policies that set to define how a firm positions itself to gain competitive advantage and increase returns for its owner and stakeholders. Two questions are of importance, then: “What business should we participate in” and “How should we compete?” In answering these questions, the external environment and the internal firm resources and capabilities take a central role. We also examine strategic choices at the business unit, corporate, and network level. Finally, the course examines strategies in different industries and contexts (mature, new economy, global). Through case studies and assignments, you will learn to use tools for analyzing, creating, and communicating strategies.

Firms nowadays are presented with complex problems which require strong systems and design-thinking skills and competences. Moreover, the speed of contemporary business transformations dictates a more active role of the workforce towards enabling and co-creating firms’ future. In this environment, employees strive for the skills but also the tools to inquire complex problems and design organizationally-desirable solutions. This course comprises a unique introduction to business inquiry methodologies that would allow you to prepare and take an active role in solving business problems and devising future opportunities.